Chan Qi Wei

Led the comprehensive revamp and ongoing maintenance of Design System 2.0, significantly improving component scalability and ensuring cross-product design consistency across multiple client applications.

Established a robust design and presentation framework for project files and design frames, streamlining Design Ops workflow by an estimated 20% and accelerating client stakeholder alignment.

Redesigned complex user flows and core screens, including login and checkout processes, which optimized conversion rates by an estimated 15% and enhanced friction-free usability for B2B mobile and desktop apps.

Leveraged advanced AI tools for rapid prototyping and visual exploration, including prompt-driven workflows, reducing design iteration time by 25% and fostering innovation.

Collaborated cross-functionally with engineering teams to architect and deploy creative design solutions, ensuring seamless integration from ideation to successful product launch.

Managed the end-to-end product design lifecycle for multiple high-impact projects, including the B2B Portal and B2C Ordering App, driving user engagement and business growth.

Executed the redesign of the Portal Dashboard, maintaining design consistency across 5+ products while successfully introducing new features that improved user satisfaction.

Contributed to all feature products to significantly improve user experience in FnB operations, optimizing processes such as stock counts, reports, and insights, leading to 10% efficiency gains.

Managed and maintained the FeedMe design system, streamlining the design-to-developer handoff experience by 15% and ensuring consistent UI/UX across all platforms.